The Logo.
The Logo, a symbol of heritage and family, rooted in multiple memories and meanings. Designed to honour the designers relationship with nature as well as her mother. A sun being a symbol of hope and a new day as well as a song sang to her and another sang with her mother. Designed and inspired through the styles of art deco decretive features as another main source of inspiration for the brand and designer.
Find out more on the inspiration around H. Hodgkinson's logo and how it was designed.
Brand Name
H.Hodgkinson is an abbreviation of the designers name with a direct link to heritage and family. The brand's name is written in the designers grandmother's handwriting as a direct link to the support and nurturing of passion and imagination. As well as this it is a lasting momentum of the designers family name one that she may marry out of showcasing that heritage is important to the brand and desinger.
Find out more on the inspiration around H. Hodgkinson's brand name and how it was designed.
Carved sole
The brand's ethos is to empower women and allowing them to please the little girl within that was desperate to be all grown up. A feature that every H. Hodgkinson pair of shoes has is a carved sole with the inscription of a sun and its beams on the ball of the shoe. This is to encourage consumers to walk in the sun and add a little bit of sunshine into their stride.
Find out more on the inspiration around H. Hodgkinson's carved sole and how it was designed.
H. Hodgkinson's main brand colours include green , when creating and designing shoes it is imperative that this colour is taken through each design. with green representing nature as well as growth, renewal, health, and emotional well-being. All of these things the brand wants to exude and pass onto each of the consumers.
Find out more on the inspiration around H. Hodgkinson's lining colours and how it was designed.